Ann Whitaker helping a client shop for clothes that she will love

Why Some “Must-Have” Pieces Never Get Worn (and How to Stop Buying Them)?

January 23, 20266 min read

Why Some “Must-Have” Pieces Never Get Worn (and How to Stop Buying Them)?

Ever fallen for a piece that looked incredible online or on the mannequin… then on you it feels wrong and ends up gathering dust? You’re not alone. A recent client brought me a slinky satin skirt that influencers rave about. It wasn’t terrible, but it never left her wardrobe.

Here’s the exact process I used to diagnose why, and how you can use the same steps to make confident, regret-free purchases:

1. Run Every Item Through Your Personal Style Blueprint

Your blueprint is your magic filter. It includes:

  • Your best colours

  • Style & cut (neckline, length, fit, details)

  • Fabric (type, texture, weight, sheen)

  • Body shape (where to balance and highlight)

  • Clothing personality (the vibe that feels like you)

How to: Lay the item on your bed and score it 1–5 on each factor. If it scores <4 on more than two, it’s a pass. If it’s a strong match, it’s a keeper (or worth tailoring) if it’s not then it probably is going to remain unworn and unloved

2. Colour First: Does It Light You Up?

Does It Co-ordinate with Your Existing Wardrobe?

If you haven’t already invested in a professional colour analysis then definitely think about this, I offer this service from my Brisbane based Colour Analysis studio.

The right colour tones for you will make your skin glow, eyes brighten and teeth look whiter; the wrong hues drain you; you can look dull, have a blotchy skin-tone or even look bulkier. Colour analysis allows you to create a capsule wardrobe of colours that not only enhance your skin tone, but also co-ordinate with each other, allowing your wardrobe to flow and match.

How to (2-minute daylight test):

Stand by a window, remove distracting makeup.

Hold the garment near your face. Do you look fresher (yes) or dull/grey (no)?

If it’s a “maybe”, could you anchor it with one of your best neutrals near your face (blazer, knit, scarf) or a lipstick in your palette?

3. Clothing Personality: Does the Vibe Match You?

some “must-have” pieces never get worn (and how to stop buying them)

My client’s satin skirt felt romantic/feminine, but her personality is bold/natural. The clash made her feel “not herself.” and that skirt did not work with the rest of her bold/natural wardrobe, it was a unicorn rather than part of the family. It was fashionable BUT did not work for her personal style.

How to:

  • Jot three style words that feel like you (e.g., “bold, natural, modern”).

  • Ask: Does this piece express those words? If not, can you style it to get there (e.g., add chunky boots/knit for “natural”, a sharp blazer for “modern”)?

Pro tip: If you must over-style it to feel right, it’s not right.

4. Body Shape: Balance Before You Buy

Satin’s cling highlighted my client’s fuller hips—exactly where she didn’t want the focus.

How to (mirror check):

  • Put it on and take a straight-on photo.

  • Circle where your eye goes first. Is that where you want attention?

  • For fuller hips/bum: look for A-line, bias-cut with weight, or drape; avoid ultra-cling and high-shine.

  • For fuller tummy: try wrap/ruched fronts, draped tops, column skirts; avoid tight waist seams in stiff fabric.

  • For straighter frames: add texture, pockets, belts to create shape.

some “must-have” pieces never get worn (and how to stop buying them)

Pro Tip: If in doubt about your body shape download my free Body Shape Guide.

5. Fabric & Shine: What the Camera Doesn’t Tell You

Shiny fabrics (satin, patent) reflect light and can magnify curves; whereas matte/texture soften.

How to (fabric test):

  • Scrunch the fabric in your fist. If it springs back and glows, it’s high-sheen (highlight zone).

  • Hold it next to a matte fabric in the same colour. Which one is kinder to your silhouette?

  • If you live in a hot climate like Brisbane? Choose breathable, fabrics that skim instead of cling

6. Length Mapping: Your Hemline Sweet Spot

For my client, maxi was elegant, midi looked frumpy, short just didn’t work and made her feel self-conscious and knee-length felt awkward. Once we mapped her best lengths, skirts became easy.

How to choose your best skirt length:

  • In front of a mirror, hold and clip the hem at mini/knee/midi/maxi.

  • Snap photos, then compare quickly on your phone—your eye will spot the winner.

  • Mark the best point (often just above or below the widest area, not on it).

  • Tailor hems to hit your sweet spot

7. Fit, Tailoring & Waist Placement

Two centimetres can make or break a garment.

How to (pinch test):

  • Pinch side seams: you can take 2–3 cm in, tailor it, unless that partially design of skirt or dress is designed to be loose fitting.

  • Check waist placement: high-waist elongates legs; mid-rise can be kinder to tummies, low waist can be disastrous for my ladies with a menopause belly.

  • Look at pocket bulk and fly construction, are these adding bulk to the tummy area or drawing our eye there.

8. Outfit Integration: The Rule of Three

A piece is only valuable if it plays nicely with others. Having a capsule wardrobe that mixes and matches allows your wardrobe to be much more flexible. Capsule wardrobes are not for everyone, but a careful collated capsule wardrobe does allow you to own less items and create more outfits

How to:

  • Can you style it three ways with items you already own? (Work, weekend, dinner.)

  • Build one outfit formula around it that you can repeat with different colours or tweaks (e.g., maxi skirt + fitted tee + cropped jacket + trainers).

  • If you can’t make three outfits in five minutes, it’s not earning its space

9. The 7-Question Fitting-Room Checklist

Before you buy, ask

  • Is the colour in my palette?

  • Does the vibe match my clothing personality?

  • Is the fabric forgiving (or highlighting the wrong area)?

  • Is the length in my sweet spot?

  • Does it balance my body shape?

  • Can I make three outfits with it right now?

  • Would I wear it next week, next month, next year? (If not, why?)

If you get two or more “no’s”, leave it.

10. Rescue or Release: Make It Work (or Let It Go)

Rescue ideas:

  • Add a matte, textured layer over shine .

  • Swap shoe options to lengthen the leg line.

  • Tailor waistband/hem; try a half-tuck or full-tuck to adjust proportions.

  • Add a belt where you are narrowest.

Release if: it still fails your blueprint or needs constant “fussing.”

Quick Recap on why the earlier Satin Skirt example did ended up as a release item:

  • Colour: not her best colour → it would be hard to integrate into her wardrobe moving forward

  • Personality: too romantic for her bold/natural vibe

  • Body shape: it clung to her hips and drew attention to an area we wanted to soften and mask not exaggerate

  • Length: midi = frumpy on her; whereas maxi = elegant

  • Fabric: shiny which was not in her clothing personality and further amplified curves; matte worked better

  • Verdict: Release. Choose a matte, A-line or draped maxi in her palette instead.

Want Personalised Clarity (and Fewer Regret Buys)?

If you’re nodding along and thinking “I want my blueprint,” I’ve got you, there are a couple of ways to move forward:

Professional Colour Analysis (in-person or virtual): discover your exact palette for clothing, hair, makeup, glasses and jewellery so you look fresh and vibrant every day and have a wardrobe of clothes in colours that coordinate. This can be done face to face in my Brisbane studio or virtually.

👉 https://annwhitaker.com.au/colour-analysis

Full Day VIP Colour & Style Consultation: one transformational day to nail your colours, body shape, clothing personality, best lengths, fabrics and a capsule plan tailored to your lifestyle.

👉 https://annwhitaker.com.au/vip-intensive

You’ll leave confident, clear and excited to get dressed—no more unworn “must-haves.”

some “must-have” pieces never get worn (and how to stop buying them)


Ann Whitaker is a colour and image consultant with over 18 years’ experience across three continents, who believes style should feel:
•	Supportive, not stressful
•	Empowering, not overwhelming
•	Grounded, confident and true to you

Ann Whitaker

Ann Whitaker is a colour and image consultant with over 18 years’ experience across three continents, who believes style should feel: • Supportive, not stressful • Empowering, not overwhelming • Grounded, confident and true to you

LinkedIn logo icon
Instagram logo icon
Back to Blog